Over 72% of businesses say videos have improved their conversion rate. Studies by Wistia have demonstrated that people spend over 2.5x more time on a page with video content. Video continues to move forward and be the flag bearer of content revolution,
yet this horizon remains untouched by most brands. Brands often extrapolate, without doing a research of the current trends. Video is turning out to be a colossal segment of content marketing strategies. The misjudgement
of the investment to introduce video to content is one of the reasons as to why companies have not tapped into this prospective. In this series, we discuss three methods of creating videos, without burning a hole in the
pocket. Ready? Here we go.
In order to create video marketing strategy under a budget, the first and foremost step is to plan everything out. The procedure of planning involves answering a few questions before proceeding to the content creation process. The following are the lists
of questions you must resolve before producing budget video content
- Available Expenditure: It is pinnacle to create an expenditure plan. Understand your available budget, some videos may require refined expertise and greater production investment. This step is crucial to decide your video
creation style as well as to move strategically in relation to future creation of work.
- Who is the target audience?: Once you closely select the audience you are catering to, your audience themselves will determine the kind of content and style of video making that will prove to be most effective.
- Tonality of videos: It is necessary to define a distinct tonality to your videos to make video production a cake-walk. Elucidate whether the character of your videos will be informative, interactive or entertainment based.
These steps will assist your endeavour to create videos for your brand.
- Storyboard: Plan out a storyboard that is a visual representation of what your video is going to look like This exercise will be a boone and prove to be time and cost effective because it will permit you to make necessary
changes prior to filming the video.
Video making is a creative process. It requires invigorating ideas and imagination to produce. Brainstorming and connecting to your imaginative side is a healthy process. Discern regularly the design you wish to follow for your videos and be in the loop
with what's trending. Executing creativity will aid your video production process.
Keep your videos short. It’s more sensible and inexpensive to create a short video as opposed to a longer video, especially when you are under a financial plan. Shorter videos also hold the attention span of the viewers more efficiently than longer videos.
Be precise and put your point across swiftly
USER GENERATED MEDIA AND ENGAGEMENT
One of the cost intensive aspects of video creation is media. A simple solution to this is to use user generated media, which proves to be a more potent method of content making. Encouraging your audience to share their ‘stories’ on social media platforms
using a campaign hashtag and aggregating that content to refurbish it into a video will not only help your brand engage with your audience but also supply you with a greater understanding of who your audience is. This process
is beneficial in terms of future prospects. The growth of video content in marketing strategy is quite apparent and conspicuous. It is absolutely crucial to explore this domain for your company from a marketing point of
view. You dont require whimsy tools and an exorbitantly high budget, It is possible to achieve great heights in content creation with a low, defined budget.
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website development company,
video production company and
social media marketing. To gain the benefits of all, join Verve Media.